In the supplement industry its common to see glossy packaging, star-worthy marketing, and persuasive product language—with the focus on emotional appeal or a tempting call to action and buy their product. Unfortunately, quality can be an afterthought or even forgotten in the whole process. Quality drives customer loyalty, and this is a critical aspect that manufacturers and brand owners need to remember. Without a quality product you don’t have anything substantial to sell or you might be able to sell it only once, missing the opportunity to gain a long-term customer that comes back to you time and time again.